What are the capacity implications of the marketing


Suppose that AlwaysRain Irrigation's marketing department will undertake an intense ad campaign for the bronze sprinklers, which are more expensive but also more durable than the plastic ones. Forecast demand for the next four years is

  • Yearly Demand (in 000s)
  • 2011 2012 2013 2014
  • Plastic 90 32 44 55 56
  • Plastic 180 15 16 17 18
  • Plastic 360 50 55 64 67
  • Bronze 90 7 15 18 23
  • Bronze 180 3 5 6 9
  • Bronze 360 11 16 17 20

What are the capacity implications of the marketing campaign (assume no learning)?

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Operation Management: What are the capacity implications of the marketing
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