1. How would you determine if a firm has too many brands? Based on your criteria, name a firm with too many brands.
2. What are the biases inhibiting divestment of products or businesses? Why do such biases exist when information and analysis are available?
3. Suppose you are the manager of an accounts receivable unit in a large company. You are switching to a new system of billing and record-keeping and need to train your three supervisors and 28 employees in the new procedures. WHat training method would you use and why?