Question: Article: Marketing is War
1. What are the criticisms of the marketing concept that Ries and Trout state in this article? What do they recommend instead?
2. What is the principle of force? Do you agree with this concept? Why or why not? What are the pros and cons of large size in developing strategy?
3. What are the "better people and better product" fallacies? Do you agree with these? What do the authors claim is more important?
4. What is the superiority of defense? How might you utilize this principle in marketing?
5. Acc0rding to Ries and Trout, where is the battleground? What is the artillery? What are the implications of this?
6. Identify 4-5 general themes from the article.
Information related to above question is enclosed below:
Attachment:- MarketingisWar.rar