Write a four page literature review on your selected topic. Ensure your literature review has the following:
Introduction: Provide an overview of the topic. Explain why the question is important and a brief description of the research design. State the purpose of conducting the literature review. Discuss major trends in the field. Explain how the literature review will be organized.
Body: Discuss the current status of the topic. Organize this section according to the previously mentioned themes or something similar.
Discuss relationships that may exist in the literature.
Conclusion: Highlight major points discussed in the previous sections. Be sure to relate the information back to the purpose and relevance of the research.
Include a minimum of five sources. Three of the sources must be from peer-reviewed journals. Use and follow APA style for this assignment.
This is my selected topic:
Problem statement
Apple Company is currently experiencing a lot of decline in the total revenue and the loss of the market share to its major competitor Samsung Company. The Company used to be the largest market share holder in the iPhones but currently Samsung has already overtaken the Company. Apple is also paying a whopping $10 billion to its main competitor every year for the application processors.
The problem is affecting the management of the Apple IncCompany, and they need to resolve the problem as quick as possible to ensure that everything is going according to plan.
Decision statement
The Company is now in the process of trying to change the supplier of application processors so that they can be able to realize high returns. The Company is also thinking of making its application processor able to avoid the relationship with Samsung Company.
Research objectives
To produce the best application processors that will help in improving the functioning of the Samsung products.
To cut the cost of production by 50% by avoiding the use the Companies revenue to in paying the competitors that will help to raise the level of revenue collection.
To continue investing in innovation so that we can be able to regain the market share that it had lost to its main competitor.
Research questions
What are the best processors that we can produce as a Company?
Do we have enough resources to produce our processors?
Do we have the best human resource that will help in the innovation department?
Do we have the other alternative when we stop using the Competitors processors?
Research hypothesis
The Company is the best in the production of the smartphones.
The Company cannot survive without the supply of the application processors from Competitors.