Video Case – IBM: Using Strategy to Build a "Smarter Planet" Read case: Kerin & Hartley textbook beginning on page 49 View video at kerin.tv/13e/v2-5 Answer the following questions (each response should be substantial): How does this strategy relate to IBM’s mission and values? Conduct a SWOT analysis for IBM’s Smarter Planet initiative. What are the relevant trends to consider for the next three to five years? How can IBM communicate its strategy to companies, cities, and governments? How is Watson a part of the communication strategy? What are the benefits of the Smarter Planet initiative to (a) society and (b) IBM? How should IBM measure the results of the Smarter Planet strategy?