Assignment: Estee Lauder vs. L'Oréal
1. What are the basic strategies being followed by each company?Why, provide three examples for each strategy discussed. Utilize Michael Porter's Generic Competitive Strategies.
2. How successful is each company in implementing its strategy? Why, provide three examples for each company.
3. What other strategies should each company be considering based upon what you have learned?Why, provide three examples for each strategy discussed. Utilize Michael Porter's Generic Competitive Strategies.
4. Which company is outperforming the other based upon your analysis of your selected strategicand financial variables (Total Employees and Total Sales)?Support your assessment with three examples from your analysis.
5. Are the business model, mission statement, vision statement, strategic objectives, financial objectives, andstrategies in alignment for each company? If yes, why? If no, why?Support your answer with three examples for each company.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.