What are the basic factors that the typical audience


1. What are the basic factors that the typical audience consider in determining a speaker's credibility? Using these factors, analyze the audience you will be addressing for your speeches.

2. In deciding which channel to use in a specific communication situation, list at least four factors that should be considered and briefly explain why each is important.

3. Compare and contrast the multiunit and virtual organizations according to the Transformational Model.

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