Case- A Campaign against KFC Corporation
Questions
1. Do you support KFC Corporation or People for the Ethical Treatment of Animals in this controversy? Why?
2. What are the basic criticisms that PETA makes of KFC? Are they convincing? Are its criticisms similar to timeless criticisms of business mentioned in the chapter?
3. What methods and arguments has KFC used to support its actions? Is it conducting the best defense?
4. Is the range of PETA's actions acceptable? Why does the group use controversial tactics? What are its sources of power in corporate campaigns?
5. Is it proper for PETA to pressure KFC for change when the company is following the law and public custom? Does PETA represent so compelling a truth or enough people to justify attacks on, and perhaps damage to, major corporations supported by and supporting millions of customers, employees, and stockholders?
6. Do animals have rights? If so, what are they? What duties do human beings have toward animals? Does KFC protect animal welfare at an acceptable level?