What are the authors main points in the article an equation


1. Identify and characterize the Person-Person cognitive style gaps between HK and RFPD&C teams.

2. What are the author's main points in the article: "An Equation for Effective Ads: Connecting Emotions to Sales"?

3. At the primary demand level what factors are likely to cause resistance to the new product .Can you explain it with examples?

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Operation Management: What are the authors main points in the article an equation
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