1. What are the advantages of using celebrities in marketing? What are the disadvantages? Why would a company want to use a celebrity in their advertising? Describe an example of when a celebrity used a celebrity in the advertising that turned negative.
2. “Moral licensing is like a Prepaid Asset T-account. When people put a bunch of debits in it, they feel like they are entitled to take a few credits out too.” Do you agree with this analogy? Explain?
3. Do you think "pay as you go" services are good alternatives to combating illegal file sharing? Why or Why Not?