What are the advantages of the studying consumer behavior, Operation Management

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What are the advantages of the studying consumer behavior

1. What are the advantages of the studying consumer behavior from the perspective of the household life cycle versus the family life cycle?

2. A company can measure its sales increase very easily. However, how does the company measure market share? How does a company know if it is losing market share?

3. Identify ways managers and project leaders working under constraints can accomplish this.

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Operation Management: What are the advantages of the studying consumer behavior

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