Project Homework: Trade Allowances- Advertising & Promotion
This course has a major project homework. It will take more than a effort to adequately complete it. Plan time to start the research and work on the homework.
Trade Allowances
Trade allowances are a common promotional practice. The most common are slotting allowances at supermarkets. Slotting allowances are fees that supermarkets charge brands to place their products on the supermarket's shelves. Discuss and evaluate the practice of slotting at supermarkets.
i. What are the criticisms of the practice of slotting at supermarkets?
ii. What are the advantages of the practice of slotting?
iii. Assess some efforts that some retailers, including P&G, have taken to rectify trade allowance problems. Have they been successful?
iv. Evaluate the pros and cons of pay-for-performance programs.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.