What are the advantages of licensing in marketing?
Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementation.
Licensing gives the following advantages are illustrated as given below:
• Good way to begin in foreign operations and open the door to low risk manufacturing relations.
• Receiving partner or linkage of parent interests means both acquire most out of marketing effort
• Capital not tied up within foreign operation and
• Options to buy within partner exist or provision to take royalties within stock.