Part one: answer question, roughly 100-150 words, all citing must be APA style
Are some products too dangerous to be marketed in any circumstance? What regulations, if any, would you place on marketing cigarettes? Handguns? Prescription drugs?
Part Two: Unit VI Case Study
For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Complete database of the CSU Online Library.
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. (Reference Code CSCM0326).
Then, draft a two-page paper by addressing each of the following:
• In your own words, how would you describe "ambush marketing"? Include two examples with your description.
• What are the advantages and disadvantages (risks and consequences) of ambush marketing?
• What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
• Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.
• Can ambush marketing be both intentional and unintentional? Explain.
• As a leader of an organization, would you allow the practice of ambush marketing? Explain.
Part one: answer question, roughly 100-150 words, all citing must be APA style
Suppose you just received a phone call about your dream job, and the company would like to invite you to an interview. Conduct initial research about the company and determine what types of things you want to know about the company and/or the job. Plus, what types of things do you want the company to know about you? What types of questions would you like to ask the company, and why? What types of questions do you hope the company asks you, and why?
Be sure to use your critical-thinking skills for this discussion. There are no right and wrong responses. The purpose of this exercise is to intentionally discuss these details among your peers and practice preparing for the real thing.
Part Two: Unit VI Assignment
Instructions: This assignment involves answering a series of questions, and each question provides you with an opportunity to accomplish the following course learning outcome:
8. Critique interview techniques.
Be sure to answer each question, save all of your work in this template, and submit it in Blackboard for grading.
1. After answering the last question, Jason said thank you and the interview was over. Briefly describe one or more techniques that Jason could have used to improve the conclusion of his interview. Your response should be at least 75 words.
2. Danielle was interviewing for a position, and the interviewer asked for her salary requirements. As Danielle was not expecting to hear that question, she mumbled for a minute before eventually saying $40,000.00, which is low for someone with her experience. Briefly describe one or more techniques that Danielle could have used to improve her response to the salary-expectations question. Also, how does a response to the salary expectations impact salary negotiations? Your response should be at least 75 words.
3. Tanya was in an interview, and she was shocked to discover how one of the organization's core services involves performing tasks that directly conflict with Tanya's beliefs and principles. After discovering this information during the interview, Tanya immediately realized that she could not work for this organization. To prevent wasting time with an unnecessary interview, what type of interview-preparation technique could Tanya have used? What are the advantages of using techniques to prepare for an interview? Your response should be at least 50 words.
4. While in an interview, Tom was asked to describe his professional experience with his current and previous employers. During his descriptions, Tom occasionally included a few negative comments about his current and previous employers. How can negative comments impact a job interview? Your response should be at least 50 words.
5. According to the textbook, there is a right and wrong way to respond to yes-or-no questions during an interview. During an interview, how would you respond to the following question: Have you ever worked for a company that generates revenue through e-commerce? Your response should be at least 50 words.
6. This question involves closing an interview. Near or at the end of an interview, you may be asked if you have any questions. Not responding may imply you are not interested, and a probing question about the company may imply you did not research the company. For this essay, respond to the importance of closing the interview on a positive note and share an example of a closing interview statement (your personal commercial). Your response must be at least 250 words in length.
Course Textbook:
Anderson, L. E., & Bolt, S. B. (2016). Professionalism: Skills for workplace success (4th ed.). Boston, MA: Pearson.