Case- Customer Relationship Management Heads to the Cloud
1. What types of companies are most likely to adopt cloud-based CRM software services? Why? What companies might not be well-suited for this type of software?
2. What are the advantages and disadvantages of using cloud-based enterprise application?
3. What people, organization, and technology issues should be addressed in deciding whether to use a conventional CRM system versus a cloud-based version?
Text: Management Information Systems: Managing the Digital Firm; Thirteenth Edition; Kenneth C. Laudon and Jane P. Laudon; Pearson Education, Upper Saddle river, NJ, 07458; 2014; ISBN 13:978-0-13-305069-1.