Question: 1. What are the advantages or disadvantages of licensing as a means of gaining access to foreign markets?
2. What are the advantages and disadvantages of globalization? Provide an example of a firm that has engaged in globalization. What are some of the potential advantages and disadvantages of globalization for this particular organization?
3. What motivates U.S. firms to compete for the Malcolm Baldrige award? How could a firm benefit from participating in the Baldrige competition, even if it did not apply for the award?