1. Is it time for PPI to reconsider its salesforce organization by product line
2. What are the advantages and disadvantages of PPI salesforce by product line
3. What are the advantages and disadvantages of developing a New sales organization for the Western Region that would organize according to these customer types:
a) grocery chains and food co-ops
b) distributors, including paper and plastic distributors, restaurant wholesalers , institutional food wholesalers and janitorial wholesalers; and
c) end users, including meat and poultry processors, grocery store delis, egg packers/ processors, laundries and dry cleaners, uniform rental companies, and garment manufacturers?
Assume you are the sales manager for the Food packaging product line. Adres the preceding questions as if you will attend the upcoming meeting. In addition, outline your thoughts on other alternatives for organizing the salesforce.