1. (a) How did 3M's David Windorski get ideas from college students to help him in designing the final commercial version of the Post it Flag Highlighter? (b) How were these ideas important to the success of the product?
2. What (a) special advantages and (b) potential problems did 3M have in introducing a new highlighter with flags product for college students?
3. Visit your college bookstore before you answer. (a) Where would you display the Post it Flag Highlighter in a college bookstore, and (b) how can the display increase student awareness of the product?
4. In what ways might 3M try to promote its Post it Flag Highlighter and make students more aware of the product?
5. What are the (a) special opportunities and (b) potential challenges for 3M in taking its Post it Flag Highlighter into international markets? (c) On which countries should 3M focus its marketing efforts?