What are the 4 ps of the marketing mix


Problem 1: What are the 4 Ps of the marketing mix?

Problem 2: Give a specific example of how changing one P can impact one or more of the other ones.

Problem 3: In the strategic planning process, a SWOT analysis should be done before writing marketing objectives. Why?

Problem 4: "Environmental scanning" involves which parts of a SWOT analysis?

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