What are some potential gaps or pitfalls personally or


1. What are some potential gaps or pitfalls (personally or professionally) in social client relationship management (CRM) initiatives?

2. Discuss (with examples) how firms following the I/O and resource-based models can earn and above-average returns.

3. Identify several different dimensions of data that Alan will want to analyze to help her decide what is causing the problems with the picture frame sales.

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