1. What are some strategies that firms may use in creating and maintaining customer loyalty?
2. Pick a brand and go to its Web site. Locate as many forms of communication as you can find. Conduct an informal communications audit. What do you notice? How consistent are the different communications?
OR (BETTER YET), use the company for whom you now work.
3. What are some of your favorite TV or Internet ads? Why? How effective are the message and creative strategies? How are they creating consumer preference and loyalty and building brand equity?
PR function
4. The video mentions that the rise in use of social media has dramatically altered the face of PR. Have social media made a difference in the way you engage in consumer behavior (search, evaluate. and purchase) products? If so, how?