Problem
• What is an emerging industry? What is the primary opportunity available to entrepreneurial firms in emerging industries? Name three examples of firms in emerging industries.
• What is competitive intelligence? What are some of the ways that a firm can ethically obtain information about its competitors?
• Linda Susanto is thinking about starting a firm in the home health care provider industry in Medan. When asked by a potential investor if she had studied the industry, Linda replied, "With the aging of the population in Medan and the fact that people are living longer than ever, the home health care provider industry is so full of potential it doesn't require formal analysis."
In what ways will Linda limit her possibilities with the potential investor if her current attitude about the importance of industry analysis doesn't change?