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What are some of the things ikea is doing right to roach

Questions

1. What are some of the things IKEA is doing right to roach consumers in different markets? Wnat else could it be doing?

2. IKEA has essentially changed the way people shop for furniture. Discuse the pros and cons of this strategy.

Attachment:- IKEA.rar

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Marketing Research: What are some of the things ikea is doing right to roach

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