1. Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with? What additional information would be needed to make the most informed strategic decisions for the future implementation of your plan?
2. Is Netflix actually correct in moving from mail order distribution to online streaming? Can Netflix compete with Amazon Prime?
3. What are some of the things a good marketing plan does to help ensure its effective implementation?