Question: 1. Many scholars believe business process benchmarking is the most important type of benchmarking. Do you agree with this particular belief? Why or why not?
2. Describe the concept of 5w2h.
3. What management activities can be undertaken to support a firm's benchmarking activities? Make your answer as substantive as possible.
4. What are some of the pluses and minuses of the benchmarking code of conduct? Would you add any other points to the code? If so, what?
5. Although benchmarking is a popular management technique, many firms are not engaged in the benchmarking process. Why do you think some firms avoid benchmarking? Are any of the reasons valid? Why or why not?