Solved: What are some of the major tools in direct marketing, Marketing Management

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What are some of the major tools in direct marketing

Discussion Post

You are to research and highlight an article which discusses how a retailer created an effective marketing campaign utilizing current technologies.

• What is relationship selling?
• What are some of the major tools in direct marketing?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What are some of the major tools in direct marketing

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