What are some of the key issues to take into account when considering whether or not to vertically integrate?
Provide your own example of a Company that could have at least a 3 step vertical integration strategy and explain it, similar to Shaw Industries in the text. This example does not have to be real.
(For example I would explain how ASU could open a charter high school in Montgomery, AL as a way to direct students to the University (backward integration), and purchase several manufacturing companies that hire only ASU graduates (forward integration).