1. What are some of the fundamental marketing concepts?
2. How has marketing management changed?
3. We discussed the issue of cost control in terms of painful vs. painless cost control. Ideally, cost containment methods achieves progress in overall health outcomes through the painless route of making more efficient use of existing level of resources. Discuss what some of these methods are as discussed and are there others that you can think of and explain why you think they will make a difference?
4. We focused on the issue of Health Care Quality. Discuss some components of health quality health care and some proposals for improving quality and whether you think they are sustainable or not in terms of improving the quality of health care?