1. Who are Samsung's top 3 competitors?
2. What are some of Samsung’s greatest competitive strengths, weaknesses, opportunities, threats?
3. Samsung’s goal of $400 billion in sales by 2020 would bring it to the same level as Walmart. Is this feasible? Why or why not?
4. Based on your response above, do you believe that Samsung is a market leader, challenger, market follower or market-nicer? Define the strategy and verbally defend your selection using criteria from Chapter 12 as well as your personal analysis from the readings and supplemental research / articles.
5. Based on your thoughts of Samsung ,what can they do to protect or increase their market share? Be specific, draw from your personal experiences and include concepts from the book.