Problem
A. Define and contrast data, information, and knowledge.
B. Compare and contrast the characteristics of the operational, managerial, and executive levels of an organization.
C. Using your own life, contrast several structured versus unstructured decisions that you regularly have to make.
D. Identify a company utilizing the distinct competitive strategies shown in Figure 2.11; provide evidence to support your selection.
E. Describe competitive advantage and list six sources.
F. Why shouldn't every organization deploy innovative information systems? What are some of the recommended characteristics of an organization that are necessary for that organization to successfully deploy innovative technologies?
G. What are the benefits of open innovation? For an organization, why may open innovation be problematic?
H. As a team, interpret these numbers. What is striking/ important about these statistics? How do the numbers compare to your own search behavior?
I. How have the numbers changed? Will there be other important players in the search engine market?