Essay Problem
• If IFE Matrix strength factor 4 receives a rating of 4 what does that signify for the analyst? If weakness factor 4 receives a rating of 4 what does that signify?
• What are some limitations of financial ratio analysis?
• Explain why communication may be the most important word in management. What do you think is the most important word in marketing? In finance? In accounting?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.