As always, it is the consumer where the brand manager must focus most of his/her energies. But of course, there are many factors within the marketing environment that also need to be addressed and planned for. Not only in domestic markets, but especially in international markets, legal/regulatory facts need to be considered.
What are some legal/regulatory examples of areas that need to be researched, assessed, and planned when expanding internationally?
Are these factors ever significant enough to have a firm either change their strategy, or to not enter a market?