1) What are some important independent variables that must be dealt with in an experiment to test consumer reactions to a pilot for a new TV series? Explain why those variables are important.
2) How does history differ from maturation? What specific actions might you take to deal with each in an experiment?
3) Suppose your supervisor is interested in determining whether or not a sweepstakes program should be used to promote your brand. Identify potential independent variables, dependent variables, and treatments. What would you recommend? Why?