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What are some examples of ikeas global standardization

Assignment: Global Strategy

1. Why did Wal-Mart fail in Korea? Discuss in terms of location, store design, and merchandizing strategy.

• Location

• Store design

• Merchandizing

• Why do you think Walmart failed to implement localization strategy?

2. IKEA

• What are some examples of IKEA's global standardization strategy?

• What are some examples of IKEA's localization strategy?

3. What lessons did you learn?

Why Wal-Mart Did Not Succeed in South Korea Franco Gandolfi, Mindy Braun, Phil Nanney & Ki-Jun Yoon Regent Global Business Review 2008.

Attachment:- Global-Strategy.rar

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