1. What are some drawbacks and risks to a broad generic business strategy? To a focused strategy? Identify a company you know that has a business strategy that is too broad and generic in nature, or too focused. Explain your rationale.
2. MNEs try to maximize profits. How could MNEs maximize profits and minimize profit volatility at the same time?
3. What makes a good mission statement? How should your company’s mission statement guide the actions of employees?