Assignment:
First, you would like to understand the nature of this dataset by creating a variety of descriptive statistics and visualizations. You would like to find answers to questions such as: - What is the distribution of customers according to the given demographics, such as age, education, income? - What is the distribution of spending by merchant category, customer demographics, etc.?
Secondly, you would like to run predictive models on this dataset to make estimations such as: -
To which customer characteristics are certain spending behaviors (such as weekend shopping, evening shopping, luxurious shopping) linked to?
What are some common groups of customers who exhibit similar demographics and/or shopping behavior?
If a marketing promotion in a certain product/service category is to be offered, which customers are more likely to respond to it?
Attachment:- Introduction to Business Analytics.rar