What are some challenges that the erp system poses


Homework

For this homework, you will review four case studies. Then, you will evaluate the studies and respond to each of the questions below, using both critical thinking and theory as well as supporting documentation.

I. Read the case study "Soma Bay Prospers with ERP in the Cloud". Then, address the prompts below.

o Describe the problem that Soma Bay encountered in this case study.

o Why was an enterprise resource planning (ERP) system needed to solve the problem?

o What are some challenges that this ERP system poses?

o Will this ERP system help the company achieve operational excellence? Why, or why not?

II. Read the case study "A Nasty Ending for Nasty Gal". Then, answer the questions below.

o Was it a good idea to use social media as a marketing and social tool for Nasty Gal? Why, or why not?

o What were the management, organization, and technological issues that contributed to the failure of Nasty Gal?

o If you were hired as the new chief executive officer (CEO) of Nasty Gal, what would you have done differently to keep the company from filing for bankruptcy?

III. Read the case study "Can Cars Drive Themselves-And Should They?". Then, address the prompts below.

o Discuss some benefits and disadvantages of automated automobiles. Be sure to include a discussion of ethical and social issues presented by automated automobiles.

o If you were the CEO of a major auto manufacturer, would you invest resources in the development and marketing of automated automobiles? Why, or why not?

IV. Read the case study "Anthem Benefits from More Business Intelligence". Then, address the prompts below.

o Discuss the problem with the old human resources (HR) system at Anthem.

o Describe the new People Data Central (PDC) portal adopted by Anthem. What does it do, and how does it improve data analytics capabilities at Anthem?

o How will the new PDC portal help the HR department make better decisions?

Format your homework according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Marketing Management: What are some challenges that the erp system poses
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