As marketers, it is our responsibility to understand the wants and needs of our customers. Answer the questions below and reference your textbook for full points. Each question is worth 10 points (total 40 points).
1. Define e-CRM and describe it benefits.
2. The database is the core of the CRM system. As described in the textbook, list the six responsibilities of the database manager.
3. Why is relationship marketing important?
4. What are some benefits and downfalls of email marketing?