One decision we have to make when building a survey is whether to use open-ended questions, close-ended questions or a combination of both.
Let's talk about open/closed-ended questions -
1. What are some advantages and disadvantages of each type?
Let's talk about randomization-
2. What is the randomized response technique? Give an example of a company that might benefit from using the technique in marketing research.
3. When would a researcher like to randomize both questions and the order of responses? Can you think of some examples?