Question: New product development requires achieving three simultaneous objectives: maximizing fit with customer requirements, minimizing time to market, and controlling development costs. Many firms have adopted parallel development processes to shorten the development cycle time and to increase coordination among functions such as R&D, marketing, and manufacturing.
Respond to the following:
What are some advantages and disadvantages of a parallel development process?
What obstacles might a firm face in attempting to adopt a parallel process?
Consider a group project you have worked on at work or school. Did your group use mostly the sequential or parallel process?