What are several ways to validate a new product benefits


1. In your opinion - what's more important for a new product - Technical Accomplishments or Commercial Accomplishments?

2. What are several ways to validate a new product benefits with customers?

3. What is meant by guanxi? Is there anything in your experience that offers the same type of network?

4. Why is a full screen test so important for new products?

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Operation Management: What are several ways to validate a new product benefits
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