What are seasonal forecasting factors computed, Operation Management

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What are seasonal forecasting factors computed

Problem

The first case study is related to Demand Forecasting (Toffee Inc.: Demand Planning for Chocolate Bars)

Analyze and answer the following questions. Show your calculation to support your answers.

i. What kind of sale's demand is Toffee Inc. looking at? Is there any seasonality pattern in demand?
ii. What are seasonal forecasting factors computed?
iii. How can trend projection be used for quarterly forecasting in 2011?
iv. Considering the demand pattern, which forecasting method best suited to the situation that the company is in?

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