Assignment: Business Policy and Strategy
Read the Case Study "Excellent Strategic Management Showcased: Priceline Inc.". As you read, pay close attention to Priceline's strategy, and write a case study describing the following points:
• What are Priceline's internal strengths and weaknesses?
• Who are Priceline's competitors?
• Do you see Priceline's strategy as effective or ineffective? Why?
Your case study must be at least one page in length, not including a title and reference page_ Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.