Provide an analysis of the implications of big data (unstructured and complex data sets gathered in real time). In traditional marketing research, you may collect large amounts of data using multiple sample methods or sample sizes but never close to the scale of big data.
1. What are predictive analytics and provide an example (for instance, how would an insurance company or Amazon use data for prediction)
2. What are the implications for social media? (for instance when the free flow of comments between participants is monitored by let's say Nike or Stabucks).
3. Does big data make survey research obsolete? Why or why not
4. Why does secondary data remain important?
You may prepare the essay in advance and attach to the test - one page will suffice but cite your sources.