What are potential causes of the information issues


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Q: Determining Information Quality Issues Real People is a magazine geared toward working individuals that provides articles and advice on everything from car maintenance to family planning. Real People is currently experiencing problems with its magazine distribution list. Over 30 percent of the magazines mailed are returned because of incorrect address information, and each month it receives numerous calls from angry customers complaining that they have not yet received their magazines. Below is a sample of Real People 's customer information. Create a report detailing all of the issues with the information, potential causes of the information issues, and solutions the company can follow to correct the situation.

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