a. What are (or were) key factors behind Twitter’s early success? What are current threats, opportunities? • When answering this question, please perform a SWOT of Twitter using at least any 3 of the following organizational functions: 1) marketing mix and market segmentation, 2) leadership and organization culture, 3) historical financial performance and key ratios, 4) internal operations, channels, supply chain management, 5) technology, R&D and infrastructure. You may include any other functional area not mentioned but relevant according to you and your search on Twitter.
b. Can Twitter ever earn profits? If so, how can it capitalize on its popularity, and what alternatives does Twitter have to be able to capitalize on its strengths?
c. Thinking of the plans you suggested in your answer for B), as the executive team of Twitter, which three functional areas do you consider highly relevant when formulating and evaluating the alternatives Twitter has for its future capitalization? Discuss why these areas are relevant. Please choose among the following functional areas: 1) available/calculable financial measures including profitability, debt-equity ratio and operating cash, 2)marketing, 3) leadership and organizational culture, and design, 4) internal operations, supply chain, and channels, 5) technology, R&D, infrastructure. You may include any other functional area not mentioned but relevant, according to you.
Case “Entrepreneurs at Twitter: building a brand, a social tool or a tech powerhouse.”