Assignment
The thread must be 500-750 words and demonstrate course-related knowledge.
Each thread must use current APA formatting, cite 2 peer-reviewed scholarly sources, and include 1 biblical integration.
In this module/week, you learned why consumers purchase what they do. Part of the explanation included various market environment and segmentation factors. The retailing strategies description included how to market to the target segments for the retailer and describe various growth strategies to include expansion into global markets. Chapter 6 provides information on how to establish measurable performance and financial objectives using standard business financial models. For this Discussion Board Forum, choose no more than 2 of the following questions to discuss in your thread:
1. How does the buying decision process differ when consumers are shopping on the Internet or mobile device compared with shopping in a store in terms of locations or sites visited, time spent, and brands examined?
2. Choose a retailer and describe how it has developed a competitive strategic advantage.
3. Give an example of a market penetration, a retail format development, a market expansion, and a diversification growth strategy that Best Buy might use.
4. What are Neiman Marcus's and PetSmart's bases for sustainable competitive advantage? Are they really sustainable, or are they easily copied?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.