Discussion Post: Marketing Strategies
1. Why might a customer use physical evidence to form an evaluation for a service? How might a company manage physical evidence?
2. Based on your own experience, what has been the attitude of work colleagues to sharing their knowledge?
3. Have you found them to be willing to share, or has hoarding been more typical?
4. What are the most important factors which explain this behavior?
5. Provide an example where you may have experienced this phenomenon.
6. If you have not experienced this then make one up.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.