Problem 1:
A. What are Marketing Codes of practice? What is the purpose of Marketing Codes of practice?
B. Explain the key provisions of following relevant legislation, codes of practice and national standards affecting marketing operations.
a) Competition and Consumer Act 2010
b) AANA Code of Ethics
c) AdStandards
d) TheCommunityPanel
Problem 2: How can you calculate the financial viability of marketing opportunities using the following tools?
Problem 3: What do you mean by return on marketing investment? Discuss the steps to calculate return on investment.
Problem 4:
A. What is marketing data analysis?
B. How can we use marketing ROI to evaluate financial data?