What are latitudes of acceptance and rejection how does a, Dissertation

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What are latitudes of acceptance and rejection how does a

Question: 1. We sometimes enhance our attitude toward a product after we buy it. How does the theory of cognitive dissonance explain this change?

2. What is the foot-in-the-door technique? How does selfperception theory relate to this effect?

3. What are latitudes of acceptance and rejection? How does a consumer's level of involvement with a product affect his latitude of acceptance?

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